Vogue Club

Goal: Create an experiential community targeting a younger audience. Research showed consumers 18-26 had real interest in the brand but perceived the world of Vogue to be out of reach. New business model: Membership

Creative Role: Create a global 360 campaign to advertise a first of its kind community. Paid Social (brand awareness and direct response), Newsletter Ads, Email Acquisition, Site Ads, Print, OOH, Landing Page, Welcome Box.

Impact: 
5.8k new members
$1.1MM in revenue in first year

Designer: Ana Rinaldi