Glamour +
C.O. Bigelow Shoppable Wall

Goal: Build a press-generating experience at NY Fashion Week and raise the cool-factor for mass beauty brands.

Creative Role: Established partnership with the downtown boutique apothecary, C.O. Bigelow, to create a first-to-market mWallet shoppable wall. Creative direction, design, produced video.

Impact: 100MM press impressions including CNN,
17 Beauty Advertisers