AD Pro and
AD Pro Directory
Opportunity/Strategy New business model: Membership
Phased launch of first-ever B2B/B2C product, offering design enthusiasts access to AD’s vetted design pros. B2B targets design professionals to pay for fee-based inclusion. B2C targets consumers seeking guidance and recommendations for membership access.
Creative
Developed unique B2B and B2C campaigns across Paid Media, Social, Email, Web, Print, OOH. Created brand style guide.
Impact
500+ new members
Revenue $400k+
Vogue Club
Opportunity/Strategy New business model: Membership
Create an experiential community targeting a younger audience. Research showed consumers 18-26 had real interest in the brand but perceived the world of Vogue to be out of reach.
Creative
Create a global 360 campaign to advertise a first of its kind community. Paid Social (brand awareness and direct response), Newsletter Ads, Email Acquisition, Site Ads, Print, OOH, Landing Page, Welcome Box.
Impact
5.8k new members
$1.1MM in revenue in first year
