Opportunity/Strategy New business model: Membership
Phased launch of first-ever B2B/B2C product, offering design enthusiasts access to AD’s vetted design pros. B2B targets design professionals to pay for fee-based inclusion. B2C targets consumers seeking guidance and recommendations for membership access.

Creative 
Developed unique B2B and B2C campaigns across Paid Media, Social, Email, Web, Print, OOH. Create brand style guide.

Impact 
500+ new members
Revenue $400k+