Glamour
Fashion Network

Goal: Align with trending and established fashion personalities to elevate Glamour as a home for luxury fashion advertisers.

Creative Role: Conception, creative direction, producer of Glamour’s fashion network and associated national campaigns. Secured talent, hired crew, produced multiple print and video shoots, secured retail partnership with Intermix.

Impact: Network brought in 1/3 of total site traffic to glamour.com in first month, campaign brought in 5 advertisers who had never previously ran with the brand, and was covered by The New York Times.

Photography: Garance Doré, Styling: Anda and Masha, Designers: Melissa Harty, Melissa Polhamus