Experiential Design
GLAMOUR
”These Girls” original live monologue event series
Goal: Develop a press-generating, high-profile, event series at Joe’s Pub.
Creative Role: Creative direction for event, experiential design, collateral, and multimedia design. Produced videos. Hired and directed fashion, hair, and makeup stylists.
Directors: Kathy Najimy, Leslie Russo; Designers Carly Rockwell, Mariko Futamura; Video: Phoenix Productions
GLAMOUR EXPERIENTIAL FASHION WEEK CAT STORE
Goal: Develop and build a press-worthy NY Fashion Week event
Creative Role: Experiental creative direction, managed team, created partnerships with the opening night DJ/musician Cat Power, Parisian artist Yaz Bukey who created custom cat pins, Confetti Systems who designed installations and Eugenia Kim who created cat hats. Produced video.
Experiential Design: Theron Long; Designer: Mariko Futamura
GLAMOUR + C.O. BIGALOW FASHION WEEK SHOPPING EXPERIENCE
Goal: Build a press-generating experience at NY Fashion Week and raise cool-factor for mass beauty brands.
Creative Role: Established partnership with the downtown boutique apothecary, C.O. Bigalow, to create a first-to-market shoppable wall. Creative direction, design, produced video. Press impressions: 100MM
Brand Partners: Dove, Aveeno, Juicy Couture Fragrance, Vaseline, St. Ives
Video: Phoenix Productions
JANE SUNDANCE
Goal: Create a celebrity weekend experience including a photoshoot, VIP dinner and band showcase.
Creative Role: Established partnership with the film production company. Creative direction, design, produced video. Press impressions: 100MM
Brand Partners: Lancome, Samsung
Video: Phoenix Productions, Design: Jill Serra
NYFW COLLECTIONS
Goal: Feature the partnership of NYFW Collections, Public School and SAP, branding the spaces housing Fashion Week presentations, February 2026
Creative Role: Design and production
GENERATION GLAMOUR
Goal: 360 degree campaign with event and live panel, targeting millennials
Creative Role: Creative direction and design
REVLON THE YEAR IN COLOR
Goal: Bring to life a color-focused print campaign with fashion partnerships and a series of three events. Press Impressions: 48MM
Creative Role: Creative direction
Design: Carly Rockwell
