AD Pro +
AD Pro Directory
NEXT PROJECT
Project Name
Goal: Phased launch of first-ever B2B/B2C product, offering design enthusiasts access to AD’s vetted design pros. B2B targets design professionals to pay for fee-based inclusion. B2C targets consumers seeking guidance and recommendations for membership access. New business model: Membership
Creative:
Developed unique B2B and B2C campaigns across Paid Media, Social, Email, Web, Print, OOH. Created brand style guide.
Impact:
500+ new members
Revenue $400k+
NEXT PROJECT